Beyond the cloud

Beyond the cloud is a french documentary film about vaping (also known as electronic cigarettes), mainly seen through its social and political aspects. Presented by Vapexpo and the Vaping Post, the movie aims at capturing an image of the electronic cigarette in 2016.

If a massive adoption of vaping products from smokers has been noted in many countries since 2010, the growing popularity of the product also came with strong controversies. Beyond the cloud takes you for a trip around the world to help you understand the vaping phenomena that could be today, one of the hottest public health topics. Learn more about the movie.

With more than 6 million deaths per year worldwide, tobacco use is the first cause of premature death around the world. WHO projects that half of today’s smokers will die of tobacco related disease. The electronic cigarette (also known as vaping), free of tobacco, allows a substantial risk reduction and confronts this scourge. Yet, even when the public health authorities are not radically opposed, they are still fearful about this new device. With a scientific and political conflict, the electronic cigarette is disrupting the Public Health codes. At first “Beyond the Cloud” figures out the “e-cigarette phenomenon” by observing the society changes, smokers of course and also non-mokers and vapers, whether they are enthusiastic or worried. Structured in different chapters, Beyond the Cloud focuses on interviewing international experts who have studied very closely this product and follows people whose life has been transformed by vaping. Political and public health openness end our journey.

This movie took Ghyslain ARMAND and Sébastien DUIJNDAM to United States, France, Switzerland and Poland. 24 different people from different nationalities are taking part of the story.